Speaking

  • POWER TO THE PIXEL, DIGITAL DISTRIBUTION & FILM INNOVATION FORUM, LONDON

WHEN & WHERE: October 22 2008, 10.45pm-11.30pm, NFT1, BFI Southbank / October 23 2008, The Royal Society for Arts

DESCRIPTION: Programme & speakers

PRESENTATION: FRACTURED AUDIENCE
As technology shifts, audiences are evolving at a startling rate.  How does the media producer keep up with and define their consumption habits and behavior in order to create compelling interaction and relevant awareness for their work?  Who are they, where are they, and what are they doing?

VIDEO:

WORKSHOP:  BUILDING AN ONLINE IDENTITY
Having a website is not enough.  For filmmakers and artists, using digital tools to create a recognizable and lasting identity online are becoming increasingly important.  How do you make sure you and your work are defined and positioned correctly within a cross-platform conversation?  How do you build brand in a digital world?

  • FILM INDEPENDENT: FILMMAKER FORUM, LOS ANGELES

PANEL: NEW TOOLS FOR AUDIENCE BUILDING

WHEN & WHERE: September 27 2008, 12:00pm-1:30pm, Directors Guild of America

DESCRIPTION:  New rules need new tools, right? Join filmmakers and new media pioneers as they show you where to start and what you need in order to build an audience—from tools to tips & tricks. Once you have an audience how do you keep them engaged? How can you turn an audience member into an evangelist? Get the answers to these questions and more.  Full schedule & speaker bios

  • DIY DAY, LOS ANGELES

PANEL: WHEN THE AUDIENCE TAKES CONTROL

WHEN & WHERE: July 26 2008, 5:30PM-6:45PM, Under Spring / Not A Cornfield

DESCRIPTION: The future of independent film is not in content aggregation, which is quickly becoming commoditized, but in audience aggregation. Sustainability for filmmakers lies directly in the hands of the audience. Direct to audience models have shaken the core of the music industry. But the power of Kevin Kelly’s “1,000 true fans” seems good in theory but where do you start? What are the steps to building an audience around your work and most importantly how do you keep the conversation going?  Website

VIDEO:

(l-r: Alex Johnson, Lance Weiler, Arin crumley, Micki Krimmel, Saskia Wilson-Brown)

  • IFP & INDIEGOGO AT INTERNET WEEK, NEW YORK CITY

PANEL: WHERE INTERNET & FILM COLLIDE: LEARN

WHEN & WHERE:  June 8 2008, 3pm-4:30pm, Apple Store, Soho

DESCRIPTION: In a climate where box office numbers are down, competition for audiences is up and a myriad of media platforms are vying for viewer attention, what new media models can help independent filmmakers get the most out of their projects, both creatively and financially? This discussion will demystify the close connection between the internet and film communities, focusing on how content can best be made, promoted and distributed online using the variety of tools and opportunities available to creators.

(l-r: Alex Johnson, Saskia Wilson-Brown, Janet Brown, Brendan Choisnet, Ted Hope)

  • OKCON: OPEN KNOWLEDGE CONFERENCE, LONDON

PRESENTATION: SP-ARK, SOCIAL LEARNING & CREATIVE ARCHIVING PLATFORM

WHEN & WHERE: March 17 2007, 5pm-5.30pm, Limehouse Town Hall

DESCRIPTION: Presentation of the concept for SP-ARK (an open-source educational web platform based around the multimedia archive of filmmaker Sally Potter) and discussing the open media components with okcon public – 15′ video presentation and 15′ Q&A discussion session.  Open Knowledge Conference site & my blog post.

(l-r: Christopher Sheppard, Alex Johnson, George South)