Speaking
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VIMEO FESTIVAL, NYC
WORKSHOP: DIGI BOOTCAMP
WHEN & WHERE: October 8th 2010, 11.30am-1.15pm, IAC
DESCRIPTION: For filmmakers, the Internet is changing everything. Shooting People presents this session designed to help you and your film navigate the rapidly evolving digital and web landscape. Shooting People’s Ingrid Kopp and James Mullighan will discuss new strategies in funding, crowd-sourcing, production, marketing, audience-engagement and distribution. They’ll be joined by strategist/filmmaker, Alex Johnson, who will explain how they used digital tools to reach and engage with audiences in new ways.
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DIY DAYS, NYC
WORKSHOP: CREATING A BRAND THROUGH SERIALIZED CONTENT
WHEN & WHERE: April 3rd 2010, 3.20pm-4pm, The New School
DESCRIPTION: RADAR, a weekly mini-doc series on storytelling and creativity in the digital age, is now in its third season; has been featured in Gizmodo, Flavorpill and CBS, and is nominated for a streamy award for best documentary series. In this session RADAR co-creator / WBP Labs co-founder, Alex Johnson discusses how to find and create content that peaks attention and works on numerous screens (cell, theatrical, VOD); how to build a few episodes into a recognizable brand and grow a network around it, and how you can expand from online to offline content.
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APPLE STORE, SOHO, NYC
PRESENTATION: MEET THE FILMMAKERS
WHEN & WHERE: December 12th 2009, 6pm-7.30pm, Apple Store, Soho
DESCRIPTION: Join series’ creators Lance Weiler & Alex Johnson as they discuss and screen selects from RADAR, a weekly series produced by WBP Labs.
(l-r: Alex Johnson, Lance Weiler)
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FILM INDEPENDENT AT THE AMERICAN FILM MARKET, LA
PANEL: THE NEW RULES OF INDIE MARKETING
WHEN & WHERE: November 10th 2009, 11:00am-12.30pm, Le Merigot Hotel, Santa Monica
DESCRIPTION: The old rules of distributing & marketing films no longer apply—as the print media loses its power and the theater moves into the living room, new outlets and tools at a filmmaker’s disposal make for exciting times. How do you create a distribution plan and marketing campaign in the Twitter age? Whom should you have on your team to create the right buzz? Come and hear from filmmakers and indie experts who have created unique distribution strategies & marketing campaigns that dispense with the old models, and prove that you don’t need to be a studio to reach your audience.
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IFP INDEPENDENT FILMMAKER CONFERENCE, NYC
PANEL: CROWD SOURCING: BUILDING FANS, BLOGGERS & PRESS ALLIES
WHEN & WHERE: September 21st 2009, 2:30pm-3:30pm, Fashion Institute of Technology, Haft Auditorium
DESCRIPTION: From the start of a new project, filmmakers are bringing in audiences, press, fans, and friends to help shape their content and build word-of-mouth. Find out how to increase and retain viewers using new technology and strategic web building – and why doing so sooner rather than later is critical to getting your latest project noticed.
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POWER TO THE PIXEL, DIGITAL DISTRIBUTION & FILM INNOVATION FORUM, LONDON
DESCRIPTION: Programme & speakers
PRESENTATION: FRACTURED AUDIENCE
As technology shifts, audiences are evolving at a startling rate. How does the media producer keep up with and define their consumption habits and behavior in order to create compelling interaction and relevant awareness for their work? Who are they, where are they, and what are they doing?
VIDEO:
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FILM INDEPENDENT: FILMMAKER FORUM, LA
PANEL: NEW TOOLS FOR AUDIENCE BUILDING
WHEN & WHERE: September 27 2008, 12:00pm-1:30pm, Directors Guild of America
DESCRIPTION: New rules need new tools, right? Join filmmakers and new media pioneers as they show you where to start and what you need in order to build an audience—from tools to tips & tricks. Once you have an audience how do you keep them engaged? How can you turn an audience member into an evangelist? Get the answers to these questions and more. Full schedule & speaker bios
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DIY DAYS, LA
PANEL: WHEN THE AUDIENCE TAKES CONTROL
WHEN & WHERE: July 26 2008, 5:30PM-6:45PM, Under Spring / Not A Cornfield
DESCRIPTION: The future of independent film is not in content aggregation, which is quickly becoming commoditized, but in audience aggregation. Sustainability for filmmakers lies directly in the hands of the audience. Direct to audience models have shaken the core of the music industry. But the power of Kevin Kelly’s “1,000 true fans” seems good in theory but where do you start? What are the steps to building an audience around your work and most importantly how do you keep the conversation going? Website
VIDEO:
(l-r: Alex Johnson, Lance Weiler, Arin crumley, Micki Krimmel, Saskia Wilson-Brown)
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IFP & INDIEGOGO AT INTERNET WEEK, NYC
PANEL: WHERE INTERNET & FILM COLLIDE: LEARN
WHEN & WHERE: June 8 2008, 3pm-4:30pm, Apple Store, Soho
DESCRIPTION: In a climate where box office numbers are down, competition for audiences is up and a myriad of media platforms are vying for viewer attention, what new media models can help independent filmmakers get the most out of their projects, both creatively and financially? This discussion will demystify the close connection between the internet and film communities, focusing on how content can best be made, promoted and distributed online using the variety of tools and opportunities available to creators.
(l-r: Alex Johnson, Saskia Wilson-Brown, Janet Brown, Brendan Choisnet, Ted Hope)
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OKCON: OPEN KNOWLEDGE CONFERENCE, LONDON
PRESENTATION: SP-ARK, SOCIAL LEARNING & CREATIVE ARCHIVING PLATFORM
WHEN & WHERE: March 17 2007, 5pm-5.30pm, Limehouse Town Hall
DESCRIPTION: Presentation of the concept for SP-ARK (an open-source educational web platform based around the multimedia archive of filmmaker Sally Potter) and discussing the open media components with okcon public – 15′ video presentation and 15′ Q&A discussion session. Open Knowledge Conference site & my blog post.
(l-r: Christopher Sheppard, Alex Johnson, George South)
